With the sales dipping year after year, HTC quits the Indian Smartphone market. HTC has been facing trouble across its global markets and is struggling to keep the sales figures up and grow as well. By the recent report of the Economic Times, the resignation of Country Head – Faisal Siddiqui, Sales Head Vijay Balachandran and Product Head R Nayyar has left the Indian arm of the company. In a sudden move, the company also asked around 70 to 80 of its Indian employees to leave the company with only Chief Financial Officer Rajeev Tayal staying behind after the three key members’ resignation. However, the company has halted all Indian operations but they are still pushing forward with their Virtual Reality division which will be controlled by the Taiwanese branch of the company.
Looking back at the history of the company, the HTC’s Dream Smartphone was the first commercially sold Android phone back in September 2008. Since then, the company has been very much competitive in global markets. Although, in recent years, HTC has not been able to keep up with the sales at which other manufacturers are adding innovations to their products. Despite launching a great flagship device: The HTC U11+, the company has not been able to perform well in the markets. The device runs on the Snapdragon 845 with the Adreno 630 GPU. In the early years, the company launched the Nexus One in association with Google which did exceptionally well in the smartphone market. Then the company released the HTC One (M7) which was one of the best camera smartphones of its time. Having only a 4MP rear-facing camera, the smartphone could take the professional level of shots. The metallic design gave the smartphone a very unique look and it also had inbuilt BoomSound front-firing stereo speakers. This smartphone was one of the major selling points of the smartphone since these speakers were the best sounding ones of their time.
The future for HTC looks bleak at this point in time. While the company has plans to keep on selling its smartphones, it will have to bring about some major changes in its business strategies to survive the competition.
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